Sunday, August 18, 2013

(Porsche Design Group)

Rendering of car elevator and the tower base. (Porsche Design Group)
Rendering of car elevator and the tower base. (Porsche Design Group)
The architectural climate of Miami has been red hot recently, with dozens of towers being built by some of the world’s leading architects—including all-stars Zaha Hadid, Rem Koolhaas, Bjarke Ingels, and Herzog & de Meuron. And with the city’s reputation for high-design parking garages, it’s no secret that the Magic City has a soft spot for the automobile. Now, a new designer very familiar with the road aims to break into the Miami sky. The Wall Street Journal reported that Porsche Design Group broke ground in April on a 60-story luxury residential tower, which will feature an automobile elevator allowing each tenant to park their luxury vehicle right beside their living room.

(Porsche Design Group)
(Porsche Design Group)
The 132-unit tower is Porsche’s first venture into residential development, and it seems to be working out, with half the units already reported sold. The building’s kicker, the car elevator, may already be familiar to Manhattanites since architect Annabelle Selldorf introduced the high-end concept to her 200 Eleventh Avenue tower in 2010.
Tenants at the 641-foot, ultra-luxury Porsche Design Tower Miami will be able to pull their cars into the building’s central elevator shaft, ride up to their floor, and park in a “sky-garage” directly connected to their unit—without ever leaving their car. But be prepared to pay for that privilege. Units range from 4,200 to 17,000 square feet and will cost between $4.5 million and $25 million.
In addition to the lift, the building will contain other lavish features for lovers of luxury and auto-enthusiasts alike, including a plunge pool, ocean-view ballroom, outdoor kitchens, spas, and a “car concierge” given the duty to monitor and maintain residents’ high-end rides. Even the building’s website is exclusive, forcing users to register to catch a glimpse of the renderings.

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